BUILDING UP YOUR MARKETING PLATFORM

9:45am - Thursday, March 10
When you make the decision to invest in marketing, you have to do it right to be successful. This session will explore the three facets of building a successful marketing platform: hiring, tactics, and culture.
Ellie Mirman is VP Marketing at Toast, a quickly growing restaurant POS platform leader. Before joining Toast, she spent seven years at HubSpot (HUBS), an inbound marketing and sales software company, after joining in 2007 as the 11th employee. Her experience ranges from lead generation and marketing automation to product marketing and customer development.
 
Ellie’s specialties lie in lead generation, email marketing, sales & marketing alignment, and marketing analytics. She’s a creative and analytical marketer who loves working at the intersection of Marketing, Sales, and Product. Ellie graduated with great distinction from McGill University, where she received a BA in World Religions.​
ELLIE MIRMAN
VP Marketing, Toast